Might as well take a moment and sort out one quick thing for newbies. Everyone grumbles about how kanji can have so many different pronunciations. Really there are two main pronunciations: 音読み (onyomi, the Chinese-based pronunciation) and 訓読み (kunyomi, the Japanese pronunciation). The kun reading is used in verbs and adjectives, for the most part, and the on reading is used in compounds.
I like this kanji because of the way it looks, because it is used in the cool compound 影響 (えいきょう, which means influence or effect), and because it is the name of one of my cutest ichinensei. Her name is Hibiki. I always thought that was a great name. (On a somewhat related side note, I also have a student named Kyo using the kanji 郷. )